for Grindex

Update: 19.07.2022

Last week: 27 week 2022 (04.07.2022 - 10.07.2022)

Last full month: June 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 307 -6.5% 47.2% -0.1 621 850 -6.6% 78.5% -0.1 -6.2%
MoM 8 200 -25.7% 54.6% -3.1 3 953 663 -26.5% 83.0% -1.3 -21.4%
YTD 64 690 -4.9% 55.0% -4.8 30 587 180 22.4% 82.6% 0.7 3.3%
MAT 114 240 -17.2% 53.1% -7.4 51 202 388 9.2% 80.8% -0.7 -5.7%
KAPSIKAM
WoW 13 253 -2.6% 2.2% 0 5 360 749 -4.5% 2.3% 0 -3.6%
MoM 73 198 -19.4% 2.5% -0.3 30 253 604 -21.6% 2.6% -0.3 -10.7%
YTD 560 149 0.1% 2.7% 0.1 236 307 570 1.5% 2.9% -0.2 -2.0%
MAT 1 065 453 -9.9% 2.7% -0.1 442 402 928 -6.4% 2.9% -0.3 -7.7%
MILDRONATE
WoW 57 288 -4.3% 21.6% 1.3 36 985 324 -4.8% 23.2% 1.9 -10.1%
MoM 311 416 -13.7% 22.2% -0.6 205 485 172 -13.6% 23.5% -0.7 -11.2%
YTD 2 743 822 14.0% 16.6% 0.8 1 599 041 267 59.6% 18.2% 3.6 8.4%
MAT 5 133 530 10.4% 16.8% 1.4 2 530 812 991 34.1% 16.7% 2.5 1.5%
SULFARGIN
WoW 2 466 1.4% 0.8% 0.1 1 289 119 2.0% 1.2% 0.2 -8.6%
MoM 11 246 -19.0% 0.7% -0.2 5 783 211 -18.4% 1.0% -0.2 1.7%
YTD 82 103 -0.5% 0.8% 0.1 41 339 536 5.6% 1.1% 0 -6.7%
MAT 163 722 -11.3% 0.9% 0 81 967 106 -2.3% 1.2% 0 -9.4%
VIPROSAL
WoW 18 905 0.8% 3.0% 0.1 7 574 230 -0.8% 3.1% 0.1 -3.4%
MoM 91 185 -9.8% 2.9% 0 36 998 056 -11.9% 3.1% 0 -11.0%
YTD 705 802 27.8% 3.2% 0.7 290 885 490 39.7% 3.3% 0.7 -1.4%
MAT 1 397 213 10.7% 3.3% 0.5 553 868 964 17.9% 3.5% 0.5 -7.3%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 64 690 -4.9% 55.0% -4.8 30 587 180 22.4% 82.6% 0.7 3.3%
KAPSIKAM 560 149 0.1% 2.7% 0.1 236 307 570 1.5% 2.9% -0.2 -2.0%
MILDRONATE 2 743 822 14.0% 16.6% 0.8 1 599 041 267 59.6% 18.2% 3.6 8.4%
SULFARGIN 82 103 -0.5% 0.8% 0.1 41 339 536 5.6% 1.1% 0 -6.7%
VIPROSAL 705 802 27.8% 3.2% 0.7 290 885 490 39.7% 3.3% 0.7 -1.4%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 114 240 -17.2% 53.1% -7.4 51 202 388 9.2% 80.8% -0.7 -5.7%
KAPSIKAM 1 065 453 -9.9% 2.7% -0.1 442 402 928 -6.4% 2.9% -0.3 -7.7%
MILDRONATE 5 133 530 10.4% 16.8% 1.4 2 530 812 991 34.1% 16.7% 2.5 1.5%
SULFARGIN 163 722 -11.3% 0.9% 0 81 967 106 -2.3% 1.2% 0 -9.4%
VIPROSAL 1 397 213 10.7% 3.3% 0.5 553 868 964 17.9% 3.5% 0.5 -7.3%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 307 -6.5% 47.2% -0.1 621 850 -6.6% 78.5% -0.1 -6.2%
KAPSIKAM 13 253 -2.6% 2.2% 0 5 360 749 -4.5% 2.3% 0 -3.6%
MILDRONATE 57 288 -4.3% 21.6% 1.3 36 985 324 -4.8% 23.2% 1.9 -10.1%
SULFARGIN 2 466 1.4% 0.8% 0.1 1 289 119 2.0% 1.2% 0.2 -8.6%
VIPROSAL 18 905 0.8% 3.0% 0.1 7 574 230 -0.8% 3.1% 0.1 -3.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 8 200 -25.7% 54.6% -3.1 3 953 663 -26.5% 83.0% -1.3 -21.4%
KAPSIKAM 73 198 -19.4% 2.5% -0.3 30 253 604 -21.6% 2.6% -0.3 -10.7%
MILDRONATE 311 416 -13.7% 22.2% -0.6 205 485 172 -13.6% 23.5% -0.7 -11.2%
SULFARGIN 11 246 -19.0% 0.7% -0.2 5 783 211 -18.4% 1.0% -0.2 1.7%
VIPROSAL 91 185 -9.8% 2.9% 0 36 998 056 -11.9% 3.1% 0 -11.0%

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs